LaeRoc on Renovating Barnaby’s into the Belamar Hotel

LaeRoc’s decision to purchase the Barnaby’s Hotel on Manhattan Beach, CA, was a successful turn-around of an old out of date hotel facility. The commercial real estate firm acquired the property after rigorous market analysis and planning. After buying the 125-room hotel on its 2.3 acres of land, LaeRoc oversaw a comprehensive renovation and turned it into a boutique hotel called the Belamar.

Though the renovations presented many challenges, the Belamar Hotel has become a popular staying destination for business travelers and vacationers alike. The Belamar boasts 125 rooms, a new courtyard, a pool and a bar. Instead of simply updating the existing Barnaby’s Hotel, LaeRoc was insistent on a comprehensive renovation program that would rebrand the entire property.

“Our aggressive and strategic plans have paid off,” said a LaeRoc spokesperson. Indeed, the Belamar Hotel is a popular hotel in Manhattan Beach and many guests have even returned when visiting the L.A. area. Aside from guests, the hotel’s Second Story Bar, which serves American cuisine with a twist, even has some local fans.

The renovation of the Belamar Hotel is not the first time LaeRoc has sought to turn around property into newly renovated assets. In Hawaii, LaeRoc purchased the Parkside Hotel for almost $ 18 Million and invested nearly $ 25 Million in renovations, and after completing these upgrades and converting the facility to condos was able to sell them all off for over $ 50 Million. Over half the units came with ocean views and balconies.  LaeRoc has many talents and skill sets, and these two hotel transactions display just a few of these.

Aside from the renovation itself, LaeRoc has invested in good management, believing that proper administration and customer service at the Belamar Hotel will determine its long-term success. Laeroc spends much of its time carefully planning and implementing  durable strategies for the properties it is in involved in.

LaeRoc Explains Real Estate Investments

The average consumer will invest in only one property at a time: A home to live in. Real estate investments like this are based on a variety of factors such as location, affordability, home appeal and other factors.

LaeRoc looks to real estate located on the West coast, and properties that are commercial, retail and office buildings as well as other asset classes.

Due diligence can include a review of historic operating history, lease reviews, rental rate analysis, market conditions and more including the condition of the property’s roof and working systems etc. LaeRoc also reviews the parking needs and opportunities facing each asset as well as the mass transit options adjacent to it.

For LaeRoc, real estate is in large part about business, and emotion often has a very small role to play. People who are buying their own home obviously cannot discount their own emotions. However, by paying attention to the financial side of the equation and doing their homework, they may be able to make better decisions.